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so, this by @RMac18 & @cwarzel says:a) zuckerberg secretly called trump after the election, and b) FB used learnings from the Trump campaign to further its own advertising & marketing efforts—essentially using the campaign as a FB strategy blueprint …

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5Qs with.. Portal Co-Founder and CEO on Why Advertising is the Biggest Scam on the Internet

We featured one of Corey’s videos last month and she earned 2,000x what she would have made elsewhere with ads. (Advertisers would measure her earnings at a $2,000 CPM) [READ] NBCUniversal Unveils Cross Platform Unified Advertising Metric “CFlight” Another example is entrepreneur Miki Agrawal sharing her eight-part video series, “The Eightfold Path to Entrepreneurship”. Miki charges $20 per part. By linking to this series in her newsletter, she’s already on track to earn tens of thousands of dollars by the end of the year. Portal’s economy turns creators into entrepreneurs. VI: You’ve said in the past that “Advertising is the biggest scam on the internet,” and that “It rips off people and culture.” Why so much hate for the ad industry? JS: Advertising IS the biggest scam on the internet. Here’s the ad-model mantra–addict people to a platform, harvest their data, and sell their attention to third parties that wish to manipulate them into buying things. Platforms make billions. Creators earn rubbish.

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